Anti-scald shower specialist Intatec has commissioned an urgent overhaul of its logo, after a study by Italian branding guru Dr Nome Sciocco revealed that the colour red may not always be the best choice for businesses involved in hot water.
During early 2011 research team held a series of workshops and focus groups, looking at the perceptions of Intatec as a company, its products and colour associations.
The focus groups had representatives from architects, plumbers’ merchants and bathroom installers. To keep excellence and control in showering at the forefront, the groups met at venues across the UK renowned for the quality of their bathrooms.
Proving uncharacteristically shy about the source of her inspiration, Dr Sciocco presented a colour palette that included the original red, some alternative blues, a green and white. She denied these choices had any link with teams taking part in the 6 Nations rugby tournament.
The colour selection was revealed to an excited board meeting by decision expert Professor Hobson, who heads the Acquazzoni Institute.
For further information about Intatec’s extensive range of domestic and commercial bathroom products, log onto www.intatec.co.uk or call 01889 272 180